're the party of small government. americans are confident in the post-paul ryan era that the republican party is the party of small government. and they didn't vote for the republican party in the last election cycle, even with paul ryan on the ticket. and, yes, it's possible that you could, you know, don't nominate mitt romney next time, get a truer conservative and so on and things will be different. ultimately if you look at opinion polls in the last election cycle, barack obama won the election because people thought, you know, he cared about people like us. that's a touchy feely kind of sentiment. it's not a conservative sounding sentiment but it's a sentiment that republican politicians have to deal with and that george w. bush, for all his many flaws, was better at dealing with than any leader of the party has been since. >> it also, though, it's not just brand purity because brand purity is not going to get us to a majority again. we got to be able to explain to middle-class americans, to working class americans, to people who've seen their wages fall over the past five years, how we'